What is the meaning of "pull marketing" in the context of restaurants?

"Pull marketing" in the context of restaurants refers to the strategy of creating demand for products through engagement and advertising. This approach emphasizes building a relationship with potential customers by generating interest and excitement around the restaurant's offerings. Effective pull marketing often involves various tactics such as social media engagement, interactive campaigns, loyalty programs, and storytelling about the restaurant's brand and menu.

By focusing on engagement, restaurants can pull customers towards them, encouraging diners to seek out their food and experiences rather than being directly pushed with products and promotions. This method tends to foster a stronger emotional connection between the consumer and the restaurant brand, leading to long-term loyalty and repeat business.

In contrast, the other options highlight more direct or promotional methods of attracting customers, which do not align with the concept of pull marketing.