What kind of strategy is 'menu diversification' an example of?

Menu diversification is a strategy utilized by restaurants and food service operations to enhance revenue. By offering a wider variety of items on the menu, businesses can attract a broader customer base and cater to diverse tastes and dietary preferences. This approach can lead to increased sales as it encourages both new and existing customers to explore different offerings, potentially increasing the overall check size as guests may order more items.

This strategy is particularly effective because it aligns with market trends and consumer desires for variety and uniqueness in their dining experiences. For example, introducing seasonal menu items or limited-time offers can create excitement and urgency, prompting customers to visit the restaurant more frequently.

While the other options may have their own merits, they do not capture the primary focus of menu diversification. Cost-cutting strategies focus on reducing expenses rather than expanding offerings. Customer engagement strategies are about fostering interactions but do not directly correlate with the variety of menu choices. Employee welfare strategies prioritize the well-being of staff but do not inherently relate to the menu's composition or revenue generation.